Blogging for beginners is always challenging if you don’t know where and how to put it up to the audience. If you ask me What is Blogging, my definition of Blogging is somewhat different from the bookish knowledge. I feel it is a personal experience of an event rather than the info-graphics.
Though to be exact in terms of scholars, A blog or micro-blog is an online journal or informational website displaying information about products, services, events etc.
Blogs VS Micro-blogs:
Eventually, a demarcation emerged and this was based on the type and quantity of content that a blogger was to post.
It was possible to do a one paragraph blog, or a one page or as many pages as were desired, coupled with loads of graphics, multimedia and images. These kinds of posts were officially known as blogs.
Micro-blogs on the other hand, involved far less content, usually a sentence or two, and most platforms for this even have a limit on how many characters you can type.
Mainstream blogging platforms include Facebook and Google+ while a perfect micro blog example is twitter.
What is SEO and How it works?
SEO (Search Engine Optimization) is the process of making changes to your website design and content in order to help it appear good in the search engines.
SEO is so important because Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust. SEO is good for the social promotion of your web site.
Working on SEO is a time-intensive strategy which will make the search engines crawl,audit,overview inspecting various points in the website or blog content to help make sure that their site ranks high in the search engines for relevant keywords and phrases.
Rank Brain & Keyword Rankings is what Google uses which is an algorithm to sort the search results and it helps Google process and understand search queries better while also giving users a better experience when it comes to their results.
SEO Campaign:
Step 1: Analyze Your Current Website Setup
Step 2: Topic Creation & Keyword Research
Step 3: Establish a Pillar Content Strategy
Step 4: Perform an SEO Audit
Step 5: Define & Track Your Goals
Step 6: Work on On-Site-Optimization
Step 7: Work on Local SEO
Step 8: Work on Back Links
The main goal throughout all of this is to make sure you are starting with a good understanding and foundation of what your strategy is going to be and how you want to execute it.
An important thing to remember is that a truly effective SEO campaign must be carefully managed and continuously optimized for the best possible results. SEO is not just a one-time deal. It can be very helpful to get your own SEO company to help with the ongoing efforts of an SEO strategy.
I will make a complete detailed blog for the SEO Campaign step by step guide to track and implement it.
10 Tips for Writing SEO friendly blog post:
Write user-friendly blog posts or optimized blog posts
10 Best SEO tools & techniques:
The Search Engines are full of SEO tutorials, internship programs on SEO, digital marketing courses, tutorials on how to start a blogging platform.
But there are very few and proven SEO tools which will really help to gain high authority, organic search and to write SEO optimized blogs.
Ubersuggest/ Ahrefs/ SEMrush (Keyword Research tools)
MarketMuse (Content Ideas & Planning AI tool)
LSI Graph (Latent Semantic Indexing - long tail keyword generator)
Focus on Voice Search Optimization tool (Natural Language analyzer)
Optimize for Featured Snippets (Improving title and URL setup)
Optimizing existing content (SEMrush tool is recommended)
Use Skyscraper technique (Content turning high quality backlinks)
Youtube SEO ( Tricks)
Strategically link to Micro-influencers
Maximize Security (Website security HTTPS)
Follow the guidelines explained above to write SEO friendly blog posts and if you have existing blog posts that are not optimized, allocate some time to go back and make the necessary changes.
Come up with a publishing schedule that you can follow and stick to it for a long time.
I want you to go through the mentioned SEO tools and gather knowledge as much as possible and soon I will be coming up with my next blog where I will explain step by step on How to use the SEO tools & techniques on creating optimized blogs.
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